Lately I’ve been really into a viral campaign done by this men’s body wash in the USA. It’s called Old Spice. If you haven’t heard of Old Spice before, I don’t blame you because it’s a really really old brand that our generation totally missed. Our parents would know that though. When I mentioned Old Spice to My Hello Kitty’s parents, they both went “OHHH I REMEMBER THE ADS!”.
Now I’m not sure which Old Spice ads we had back in the 70s or 80s but I YouTubed around and found these.
Ahhh how simple advertising was back then. All they had to do was just tell us how good the product was. These days if advertisers tell you that a product is really good you call them “hard sell”. They have to find new ways to engage you, like this new Old Spice campaign.
It started off with these TVC that made fun of men that used “female-scented body wash”.
I found this one especially funny. I like the way he goes “Look at your man, now back at me… now back at your man.. now back at me”.
Haha!
So anyway what they then did is they created an Old Spice Man twitter account and they started uploading video responses to what people had to say to Old Spice Man. These are some of my favourite responses.
I love the Old Spice Man campaign. It’s certainly the best social media campaign I’ve ever seen. And to think it’s for a BODY WASH! Haha
I’m on a horse!
Timothy Tiah – Co-Founder of Colony, Kuala Lumpur Co-Working Space