I can’t believe I’ve missed out on the Heineken Walk-In Fridge ad for so long. Apparently this ad has been out for a while and gone viral all over the internet and as for me… I had just found out about it when Heineken started running this “Walk-In Fridge” campaign on my blog.

Too funny to not share

Heineken always comes up with such great ads which probably had some psychological effect on me. Like when I was sitting on the beach in Phuket with Princess a month ago, I couldn’t stop thinking about how badly I needed a Heineken. I think it was because of that earlier campaign they ran for the EUFA Champions League where you could win a free trip to Krabi.

So I started associating a relaxing beach holiday with a nice bottle of Heineken.

Soon though I might start associating Heineken with Princess “sayanging” me.

All of it… good times.

Back to my story, I was watching this ad in the office the other day a few times and it didn’t take long for the hard working Nuffies to perk up their ears and ask

“What’s all that screaming? What are you watching?”

I showed them the video and all of them burst out laughing… except for one or two of our female Nuffies (BAH!!!)! 

The ad also highlights one thing that girls like to do for some reason far beyond my understanding: Screaming together when they’re excited about something.
I think the reason why we all found it funny apart from the big fridge filled with beer was because of the group of guys doing something you’d normally think only girls do.

See? We guys can scream too!

There was also another follow-up Heineken ad to the first one they did.Found it on their official YouTube page 

And these two ads sparked off a whole viral thing online led by a few spoof videos.

I wanted to do a spoof video on my own so I sought the help of my fellow colleagues.

So after work one day we all stopped work and went over to our neighbouring office to tell them that we’ll be doing some screaming so please don’t mind us. Then we took out my little digi cam and ended up doing this video.

The result was something probably easy to beat considering how good the official Heineken ads were but we all had so much fun filming it. Maybe I’ll upload a separate video for the bloopers. 


We all couldn’t stop laughing at each others’ reaction. Some of us had such bad acting you’d be glad that we all had day jobs. The video turned out to be really silly but the fun laughter we got out of making it made it all worth it.


Ahh good times…